Excellence in Execution
How we achieve excellence is through our process and our extended services, providing a “total leasing solution” to all our clients. Before we begin a project, our leasing agents extensively evaluate your property in five (5) phases: Setting The Stage,48 Hour Study, Marketing Plan, Leasing Process and Training. This approach is the cornerstone of our leasing success. Below is general information defining the Occupancy Heroes way and how we achieve success. For more information about our extended services, please visit our “Services” section.
Setting The Stage
In the first phase, Occupancy Heroes gathers detailed information about the property, other comparable properties and the current market from the new client/property owner. We also secretly shop your property to uncover and correct any issues. Understanding these aspects are pivotal when creating a market strategy and reaching your goals. Based on this informative report, we then assign the most qualified Occupancy Hero leasing agent to your property. This sets the stage for our “occupancy heroes” to then evaluation and conduct further research with our standard 48 Hour Study.
If you’re a property owner in need of immediate assistance, please complete and submit a “Property Profile.”
48 Hour Study
Our next phase in our process is the 48 hour study. In order to become more engrossed with the property, the “occupancy hero” assigned to the client then takes a 48 hours tour, escorted by one of our highly seasoned escorts. The Occupancy Hero leasing agent with help from the escort takes no less than 48 hours to adequately assess a client’s property. The exchange of information during this onsite evaluation is critical to understanding and overcoming the property’s obstacles and opportunities. Cooperation and collaboration are paramount during this phase. We believe a client’s property team has valuable information about how or why a property is underperforming. Our goal – during this phase – is to evaluate and extract this information and collectively create a strategy that gets results. In addition, we also catalog community information like local hospitals, shopping centers, major corporations, schools, age and income demographics etc… The detail reporting is then reviewed to begin the next phases in our process, Marketing and Leasing.
Our next and ongoing phase to ensure optimum results is our marketing process. A good portion of cultivating the marketing strategy comes from the 48 Hour Study. Our assigned “occupancy hero” assesses the marketing currently in place and then enhances it. Depending on the final property assessment, our “occupancy hero” will provide marketing recommendations based on your budget to increase occupancy fast. Effective marketing is never ending and Occupancy Heroes is committed to bringing our clients unique and customized marketing campaigns. We engage people immediately and generate leads that get people leased up fast. Overall marketing tactics can include canvassing, event marketing, online and print advertisements, flyers, newsletters and email promotions to our extended Occupancy Hero network. At this time all marketing strategies are created and submitted for client’s final approval. And in order to maintain success, all marketing strategies included long term leasing objectives, enabling clients to maximize occupancy, year after year.